Project: Winter Driving and the Importance of Proper Headlight Bulbs sponsored content feature with Sylvannia Osrum.
Overview: The OSRAM Sylvania group is a global leader providing lighting solutions, including Sylvania Automotive and their high performance lighting products and accessories. We worked with Sylvania’s Canadian agency to produce assets and promote a content marketing piece through our TractionLife.com social channels.
Goal: drive awareness to the company’s SilverStar® Ultra and SilverStar® zXe products designed for winter conditions; delivered through a content marketing piece focusing on the importance of winter driving safety, published in time for the busy Christmas season.
What was done: produced a sponsored feature called ‘Winter Driving and Importance of Proper Headlight Bulbs’ to drive the safety message home while transparently promoting Sylvania’s products void of a hard sell – marking the piece as ‘sponsored.’
Our contributor installed and tested the products, including photography and a full review; a 30-day Facebook campaign through TractionLife.com’s page reached a larger, target audience with high engagement.
Results: A full feature with exclusive photos which can be promoted each winter season.