Project: Best All-Season Tire Buyer’s Guide sponsored content feature
Overview: produce a buyer’s guide on TractionLife.com for shoppers researching the best all-season tires, for client Sailun Tire.
Goal: increase Sailun’s brand awareness with tire shoppers who search for the ‘best all-season tires’ 7,900 times per month across North America.
What was done: buyer’s guide with custom landing page including client banners throughout.
Results: a long-piece content marketing feature for users, working its way up the rankings.
Search volume (U.S. shown):
Screen grabs of feature: