Driven by Story. Fueled by Purpose.
Traction Media isn’t a big agency or marketing powerhouse — and that’s the point. For over 25 years, this small independent studio has built and supported projects that connect people with the automotive world through editorial publishing, photography, and selective brand partnerships. Founded by photographer and digital marketer Amee Reehal, we’ve collaborated with automakers, agencies, and lifestyle brands in the US & Canada to create meaningful visibility through TractionLife.com and aligned media opportunities.
Reach An Engaged Motor Audience
An independent, award-winning automotive and lifestyle publication built on over a decade of hands-on testing, photography, and storytelling.We blend journalism, design, and real-world experience to connect enthusiasts with the brands and machines that move them.Trusted by readers and respected within the industry, TractionLife provides partners with meaningful visibility through credible, high-quality editorial that drives engagement and fosters lasting brand value.
At a Glance
• 80% organic search traffic = intent-driven readers
• In-market new-car buyers and automotive enthusiasts
• U.S. & Canada audience (60 %, 35 % split); men 25–54
• 1 + minute average time on page
• Reputable contributors and experienced automotive journalists
Let's Connect
For partnerships, sponsored content, or creative collaborations,
please reach out below.
Independent in a Changing Landscape
Like many small independent publishers, we’ve navigated major shifts in Google’s search ecosystem that reshaped digital media. Before those changes, TractionLife drove strong traffic through a mix of long-form features and faster news coverage built on years of real-world testing, photography, and storytelling.When the landscape changed, we refined our focus, elevated design, and returned to what defined us from the start — creating meaningful, visually driven stories that reflect our passion for cars, culture, and adventure.
Contact
For collaborations, partnerships, or media opportunities, please use the form above.
For deliveries or correspondence:Traction Media Inc.
Unit #247, 370-5222 130th Avenue S.E.
Calgary, Alberta, Canada
T2Z-0G4Please note: Sending products or materials does not guarantee editorial coverage.
p. +1(403)452.2238